From (almost) scratch

Audible Canada is an international marketplace of a leading brand, and was functioning in the growth stages of a startup in its second year while I was building and growing our social presence.

After taking inventory of the content and digging into Canadian culture, I worked closely with Merchandisers, our French translator, and Quebecois consultant to build out a social content calendar, begin content production, and launch community management on our social channels.

In this role, I:

• Owned social channels for audible.ca: calendar planning, copywriting, asset creation and community management

• Grew Instagram follower base by 58% and engagement rates by 21% in 6 months

• Increased Facebook content production by 575% in 2 months

• Integrated the dual language of Canada into our social creative and launched two new social outlets: IGTV and Pinterest

• Managed creative resources from six external agencies for five major marketing channels

• Produced and Project Managed 74 creative design projects for marketing efforts across audible.ca, covering broadcast segments and brand partnerships to social media content

@Audible_CA Social

We ramped up the Instagram arm of our social program by leaning into “Listening Lifestyle” brandchises (repeatable, scalable content that falls under one content theme), UGC/Influencer Regrams, Audible Tips (simple graphics that note to listeners what is possible with their Audible app) and creating custom imagery and concepts for IG Story Highlights.

See their current Instagram feed here.

Community Management

FOLD

The Festival of Literary Diversity is an annual partnership that Audible Canada had to amplify the work of FOLD, which highlights diverse authors and storytellers in Brampton, Ontario.

I collaborated with our designers to create a full suite of print—program ads & banners displayed in the physical space, and digital assets—social assets, smart magnets, and the creative that lived on the Qleek landing page that festival goers would experience after scanning their QR code.

At the event, I produced backstage interviews in partnership with our Editors and Video Team, and took DSLR images, edited in real time and paired with custom social copy to highlight the event on our social channels.

Social First

We moved from very traditional marketing assets to playful, fun, engagement-first, dual lingual assets.

Instagram Posts for October 8-14, 2019

Instagram posts for October 15-21, 2019

Instagram posts for October 22-31, 2019

Multilingual Media Content (Standard for CA Marketplace)

Instagram Story Highlights

As Instagram began unrolling the capacity to create IG story highlights that stay on the page rather than disappearing after 24 hours, we worked to create story franchises that were playful, social-first and would ultimately engage listeners while showcasing our breadth of offerings.