Content for organic and paid, highly visible campaigns in the finance Industry
Social Media Associate, Copywriting & Art direction
While working for Legg Mason—an asset management firm in the financial services industry—I was responsible for creative direction of assets for social, social strategy, content planning, community management and growth, tracking and analysis of data. While at the firm, I created content for organic and paid, highly visible campaigns.
Because of Legg Mason’s affiliate structure, the role of Social in their overarching marketing strategy is largely editorial, promoting the thinking of their nine affiliates.
Global Thought Leadership:
Weekly, evergreen content to promote the thinking and value behind Legg Mason products.
Annual Report Promotion:
Copy and creative direction to promote and highlight Legg Mason’s Annual Report.
Life at Legg Mason on Linked In:
LinkedIn life pages are largely intended for HR and hiring purposes, in addition to continued brand awareness.
I sourced clean and bright image of #LifeAtLeggMason and Legg employees, and worked with our in-house team creative team to create assets, and wrote copy to highlight their values and what makes it a superior working environment.
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