Community Management for Mucinex
Community Management takes many shapes and forms. In social, it most frequently means activating and engaging users who already are a part of a brand community (followers, etc).
For Mucinex, it encompasses user growth through increased engagement and growth through organic shares.
A Chat with David Spade
A user @mentioned David Spade and drew us into his commentary from a recent flight when a fellow passenger was incessantly coughing.
We worked quickly (24 hours or less) to respond to his tweet and created custom imagery.
David Spade liked our tweet. 🤩
The Mr. Mucus Blimp
Paul F. Tompkins mentioned that he thought the Macy’s parade should include Mr. Mucus. The brand sent him some goodies, and he followed up with a post showing the content.
We created another custom image to show that we’re keeping his idea in mind—and who knows? Maybe we’ll see Mr. Mucus at Macy’s next year.