Social Media Management & Creative Direction for Clients in Mixed Industries
VINTA Supply Co.
Content Marketing Manager, Copywriting & Art direction
Work done for an NYC-based startup specializing in photography gear for the modern traveler. While at VINTA Supply, I managed and created all organic social content, executed email marketing campaigns, influencer and affiliate marketing, strategic brand partnerships and PR. In 2017 we launched a successful Kickstarter campaign that resulted in 325% funding (179K on our 55K goal).
See below for copywriting and creative direction of our social media efforts.
See the kickstarter page here
Social Media Associate, Copywriting & Art direction
While working for Legg Mason—an asset management firm in the financial services industry—I was responsible for creative direction of assets for social, social strategy, content planning, community management and growth, tracking and analysis of data. While at the firm, I created content for organic and paid, highly visible campaigns.
Included below are a few samples of my work.
Because of Legg Mason’s affiliate structure, the role of Social in their overarching marketing strategy is largely editorial, promoting the thinking of their nine affiliates.
Global Thought Leadership:
Weekly, evergreen content to promote the thinking and value behind Legg Mason products.
Annual Report Promotion:
Copy and creative direction to promote and highlight Legg Mason’s Annual Report.
Life at Legg Mason on Linked In:
LinkedIn life pages are largely intended for HR and hiring purposes, in addition to continued brand awareness.
I sourced clean and bright image of #LifeAtLeggMason and Legg employees, and worked with our in-house team creative team to create assets, and wrote copy to highlight their values and what makes it a superior working environment.
View the page Here
Social Media Manager, Copywriting & Art direction
Work done for a boutique travelers’ club that crafts bespoke itineraries for club members. In addition to their travel business, they offer an online publication entitled, PRIOR Knowledge. In preparation for their brand launch, I created copy and art directed these Instagram stories, announcing PRIOR to the world.
See their current social feeds for my samples of work: